|The Blood in the beginning - An Ava Sykes Novel #booktrailer|
What's your take on book trailers?
I'm still unsure ...
Book trailers have been around since 2006, and present an interesting paradox: They use audio/visual media to promote the textual. The question is, can it work.
Book trailers evolve for multiple reasons, not the least because information is now transmitted in speedy, cinematic and downloadable bites. It's almost like going back to the picture book mentality, that stage of reading where we relied on the visual to trigger understanding of the textual. Only this is so much more controversial.
A trailer, in a way, violates a book’s very construction.But does it?
For readers who don't have time to "spend leisurely afternoons in bookstores or reading extensive book reviews,' as Najafi puts it, a two minute book trailer can give them a feel for the author and their newest release. Maybe. Running on low budgets and using cheap stock footage and sound tracks can create a result that could do the novel a disservice. Going first class and spending thousands on the clip can result in a trailer that gives away too much story or worse, amps the reader for something the book is not going to deliver. Cathy Yardley's crit on book trailers include:
- They don't get a lot of views
- Low return on investment
- They can't up your SEO
People aren’t using social media because they love being sold stuff. They’re using it ... to find entertainment, information and connection.If you want your book trailer to promo your book, or bring attention to a new series/author, it might pay to keep this in mind. Is it entertaining? Informative? Creating connections?
Book trailers that work for me:
|The Blood in the Beginning - An Ava Sykes Novel|
|The Miriam Black Novels by Chuck Wendig|
|Harry Potter Book Trailer|
There are many great book trailers out there, but in an article that pulls no punches: Aliza Weinberger explains why book trailers often make readers cringe:
Ouch!Because most are terrible.
I'm not going to show any examples of trailers in that category, mainly because I have so much respect for authors who are out there writing books and promoting them in every way they can. And, trailers, for better or worse, are art forms. What sparks me might get the brush from another, and vise versa. So . . . do no harm. :)
I won't encourage a rotten tomato contest here, but if you think we can LEARN something from one that doesn't work (for you) please feel free to link to it in the comments. I also want to see what you do love, and of course, what you think of Ava Sykes.
So what's it to be? Book trailer or non?
Share your thoughts. There are emerging writers and published authors out there that want to hear them!
Kim Falconer is a Supernatural Underground author writing urban fantasy, paranormal romance, YA and epic science fantasy novels.
You can find out more about Kim at AvaSykes.com, the 11th House Blog, and on FaceBook and Twitter.
She posts here at the Supernatural Underground on the 16th of every month and runs Save the Day Writer's Community on Facebook and GoodVibeAstrology.com.